Junoon Hoodie

Product Description

This oversized royal blue hoodie is made for people who live and breathe music. It has a heavyweight, cozy fleece feel, a relaxed drop-shoulder fit, a roomy kangaroo pocket on left side and ribbed cuffs. The red and gold artwork stands out against the deep blue.

Front Details

• Three raw-edge fabric patches with vintage-style portraits of Abida Parveen, Nusrat Fateh Ali Khan and Mehdi Hassan
• The Urdu word "جنون" (Junoon, meaning passion or madness) in gold on the chest
• A small Sarkoo flame logo patch on the sleeve

Back Details

• A face built entirely from musical instruments: tabla, harmonium, sarangi, flute, mic, notes and a crescent moon with a star

Design Idea

The Legends

This hoodie is a tribute to Pakistani music and the legends who shaped its culture. Nusrat Fateh Ali Khan took qawwali to the world. Abida Parveen's Sufi voice carries deep spirit and devotion. Mehdi Hassan, the king of ghazal, gave generations of listeners their emotions in song. Their portraits sit on the front as torn, stitched patches, like old photographs kept close to the heart.

The Music Lover

The back artwork shows a person who lives for music. Their eyes, nose and lips are formed from instruments, so the face itself is music. The tabla, harmonium and street-music instruments reflect the sound of Pakistan's streets, shrines and bazaars. The crescent and star give it a proud national identity.

The Meaning of Junoon

For a true music lover, music is life itself. That is what Junoon means.